So this time the question posed is: How is Web 2.0 different to Web 1.0? And this time the question is not posed by me, but to me, and instead I shall endeavour to explore an answer.
Perhaps first of all we need to define a way to think about the two variables. Web 1.0 is better considered a delivery medium, something we can sit and passively consume. Web 2.0 on the otherhand is an environment, in every definition of the word. Web 2.0, as the numbering system suggests, is the next level in Web interaction and development. Rather than being user-read information, Web 2.0 supports the concept of "user-led content content creation" (Bruns, 2008). Axel Bruns terms this interactive relationship we have within the Web 2.0 environment "produsage", meaning that we, as consumers and users, are also the producers of the content. A specifically useful example is that of social networking software such as Facebook and MySpace, the content is created purely for the use and consumption of their users, by their users. Web 2.0 is a platform for development, so to speak, entrusting creation to the users, and merely provides the functions for them to do so. It is widely believed that such collaborative mediums have germinated the spread of creativity and information sharing. Jenkins (2008) believes that such platforms are leading to the collective intelligence of society.
At essence Web 2.0 stands above Web 1.0, not merely in numerical ranking, but also in usability. Web 2.0, we truly do use, that is we interact and create AND consume, not simply consume. The debate that 2.0 is not a new World Wide Web, but simply utilises the technology and concepts of 1.0 are warranted; this is essentially true, but in doing so Web 1.0 has slipped into the world of the obsolete. Web 1.0 is dead, as a new media medium anyway. It serves merely the purpose to deliver our Web 2.0 capabilities to us. Long live the possibilities of 2.0, and oh the possibilities that Web 3.0 could deliver should it ever be considered and conceived.
About Me
- Brendam
- Brendam is a unique indiviudal. Life is a ride, much like a rollercoaster really, there are the ups and the downs which make the ride all that more exhilirating. I guess that's my general philosophy. There will be more here but sadly I can't brain at the moment, I have the dumb..... Okay so some time for more. I'm a third year QUT Advertising and Media & Communication student. Dunno what else to add really. I like a challenge and I like to expand horizons. Here's hoping that that is achieved by this!